Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/E5VQFZdaR8Q/220101

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"Henry Luce, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula "morally abhorrent" and also "economically self-defeating." That was because he believed that good journalism required that a publication's primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because eventually you will weaken your bond with your readers if you do not feel directly dependent on them for your revenue."

Time, "How To Save Your Newspaper", 2009 

I keep thinking about this quote but forgetting where I first saw it, so I'm parking it here. It's a good thought; probably applies to a lot of web and mobile apps, too.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/X4G01N6WD4g/journalisms-primary-duty-is-to-its.html

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Your cloud connection is more important than ever. This new 4G office router could be the backup you need.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/WkBZ85FynWI/220105

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Advertising Agency: Lola, Madrid, Spain
Executive Creative Director: Pablo Monzón</a>
Creative Director: Gustavo Marioni
Photographers: Diver & Aguilar
Copywriter: Martín Feijoo
Art Buyer: Rachel Inton
Account Supervisor: María López-Chicheri
Advertiser's Supervisor: Mick Van Ettinger
Account Manager: Jorge Fesser
Planner: Erwin Flores
Art Director: Esteban Franco
Published July 2011

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Source: http://adsoftheworld.com/media/print/walls_ice_cream_magnum_temptation_art_8

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Learn how to dance salsa, merengue and tango in this sexy dancing lesson. Sexcellent.

URL: http://www.facebook.com/TonyTangoTheMovie

Advertising Agency: 1337 Productions, Los Angeles, CA, USA
Creative Directors: Andres De Oliveira, Maxx Maulion
Art Director: Andres De Oliveira
Copywriter / Illustrator: 1337 Productions
Photographer: Jonathan Lawrence
Director: Manolo Celi
Published: August 2011

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Source: http://adsoftheworld.com/media/tv/tony_tango_the_movie_hot_steps_presents_how_to_salsa

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Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/ceaC8m1-IRg/220061

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How to negotiate past an impasse when the stakes are high.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/CV0F9nHZLgc/220087

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Advertising Agency: Draft FCB, London, United Kingdom Executive Creative Director: Mark Fiddes Creative Director: Alistair Ross Art Director: Henry Finnegan Copywriter: James White Advertising Agency Producer: Colin Wood

Source: http://www.ibelieveinadv.com/2011/08/sported-cross-the-line/

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A division of the News Corporation has twice come under investigations in the United States, but neither went anywhere.

Source: http://feeds.nytimes.com/click.phdo?i=9ee8cd9ad4453bab3d5f6067fcb6becb

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Liberal Democrat MP Jo Swinson explains why she is so passionate about stopping the use of airbrushing in adverts

Two L'Oréal ad campaigns (featuring Julia Roberts and Christy Turlington) were pulled this week after Liberal Democrat MP Jo Swinson complained that they were unrealistic to the Advertising Standards Authority. She explains why she is so passionate about preventing women's flaws being airbrushed.

Firstly, there's the basic principle that honesty in advertising should be upheld. But there is also the wider issue about its role in contributing to a negative body image.

There's a wealth of evidence to suggest that we have major issues in the UK: one in four people say they're depressed about their bodies, and a survey by Girlguiding UK found that among 16- to 21-year-old women, half of them would consider cosmetic surgery. Meanwhile, eating disorders have more than doubled during the past 15 years.

I'm not saying that airbrushed adverts are the only contributing factor ? upbringing, parenting and education play their part. But the visual culture we live in has a strong impact: not only adverts, but magazines, TV and films, too. It's not that one advert showing a size-eight model is a problem; it's when every advert shows a size-eight model, who is usually white and in her teens or early 20s, that a clear message is sent out about what is considered beautiful.

Of course most women ? and men, but these images are most often of women ? know that these adverts have been airbrushed and are peddling an impossible dream. They can say that when they see the pictures, but they still look in the mirror and have negative thoughts about themselves. There's also convincing evidence to suggest that looking at images such as these can make it more difficult for people to recover from eating disorders.

Some people dismiss this issue as trivial, but these conditions can paralyse people. Advertising is just one part of the wider battle to change our visual culture, but it's a good place to start.

Source: http://www.guardian.co.uk/lifeandstyle/2011/jul/28/airbrushing-loreal-adverts-jo-swinson

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